Offering good nutrition

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OFFERING GOOD NUTRITION TO DELIGHT
THE TASTE BUDS OF YOUNG AND OLD ALIKE

Offering good nutrition by innovating in simple ways to support the food transition towards a healthier lifestyle. Our clear market vision, driven by our desire to create products that are healthy, tasty and delight the taste buds of young and old alike, means our food reaches everyone's table. Food innovation focusing on plant-based proteins is key to our approach.

We firmly believe that these breakthroughs help shape the future of food in a positive way and meet the needs of consumers concerned about their health and the environment.

Sharing our passion and making plant-based food available to all are key challenges that we work on every day.

A few key figures

ranges of products in stores

96%

of our products are Nutriscore A or B

"Sec is Good" (Pulse Your Life) campaign

+40

speciality flours

Supporting

the food transition

Here, at Vivien Paille, we firmly believe that the future of food lies in moving towards plant-based products. By pursuing this commitment, we've chosen to work with legumes, a key tool for addressing the nutritional and environmental challenges of our times.

OUR GOALS FOR 2030

Innovate, support, make plant-based food available to all

+ 50% sales volumes of plant-based proteins

Innovate in our ranges to support consumers

OUR INITIATIVES

Every project undertaken aims to achieve our set goals.

Developing plant-based proteins Mes Délisecs

Developing plant-based proteins

Promoting legume-based ingredients

As Vivien Paille aims to support its customers in innovating through plant-based products, our B2B branch offers healthy, sustainable, natural ingredients.

Two legume-based ranges of ingredients:

LEGUMINEL: pulse flours (made from lentils, beans, chickpeas, peas, etc.)
PROTEINEL: protein-rich flours and textured proteins.

Our allergen-free flours, concentrates and TVPs, made from legumes and rice, offer unmatched properties in terms of nutrition (20 to 65% protein content), uses and sustainability.

Mes Délisecs

Vivien Paille moves onto the canned pulses shelves for the first time

An ultra-delicious range of cooked pulses comprising 5 preserved references. These new products have been designed with pleasure and indulgence in mind to show consumers that pulses can be delicious.

Pulses are anything but boring! Already cooked and ready to use, out with soaking and cooking, which consumers often find too long.

You just need to twist off the lid, heat the jar up and taste.

Recipes imagined by a chef
Highly-original, delicious ingredients
French-origin coco beans and flageolet beans
20% inputs on average in the recipes
Nutriscore A or B

Healthy, premium-quality

products

We're committed to producing products that aren't just tasty, but that are also healthy and of the best quality. We firmly believe that food quality plays a vital role in everyday well-being and we take this challenge very seriously.

OUR GOALS FOR 2030

Offer consumers all the goodness of pulses

100 % of our products Nutriscore A or B by 2027 under our own brand

100% of our recipes free from controversial additives and preservatives

OUR INITIATIVES

Every project undertaken aims to achieve our set goals.

Nutriscore A or B

96% of our Vivien Paille offering produced for mass retail is Nutriscore A or B. Our R&D teams constantly work to improve our recipes so that they're nutritional and tailored to the particular needs of individual consumers, whether this means reducing their sugar, salt or fat content, or offering products that are rich in fibre and protein.

Sharing our passion

for pulses

Here, at Vivien Paille, pulses are much more than just an ingredient: they're key to our commitment for healthy, sustainable, tasty food. We firmly believe that these nutritional treasures should take pride of place on everyone's table. This is why we strive every day to share our passion for pulses.

OUR GOALS FOR 2030

Inspire and make consumers aware of the goodness of legumes

Make eating pulses popular

1 partner cooking training centre per region

OUR INITIATIVES

Every project undertaken aims to achieve our set goals.

"Sec is Good" (Pulse Your Life) campaign

The brand has launched its own communication and awareness campaign "Sec is Good" (Pulse Your Life) to promote pulses.

The "Sec is Good" (Pulse Your Life) campaign aims to make eating pulses in France more popular by centre staging their many benefits. By disseminating insightful messages that are quirky and a bit humorous, the brand wishes to change consumers' eating habits and encourage them to include these foodstuffs more in their daily meals. (Press event, Influencer partnership, promotional initiatives)

Key messages:

Healthy: pulses, rich in fibre, plant-based protein and essential nutrients, promote a balanced, healthy diet.
Eco-friendly: as a nitrogen fixer and low water consumer, growing pulses promotes sustainable agricultural practices.
Good for your wallet: pulses are available everywhere, affordable and are an excellent source of nutrition that won't ruin your budget.
A delight for your taste buds: they're versatile and tasty and, as they're an indulgent pleasure and easy to use, are perfect for a host of creative recipes