THE TASTY PULSE REVOLUTION BY VIVIEN PAILLE!
Pulses are healthy, eco-friendly, good for your wallet, etc. and, above all, a delight for your taste buds! Yet, in France, few people eat them. Too long to prepare, perceived as boring, and they still haven't had the success they deserve. But, that was before.
EASY-TO-USE, TASTY COOKED PULSES
Out with soaking and long cooking, it's time for instant pleasure! All you need to do with Mes Délisecs is twist off the lid, heat the jar up and taste. The range rolls out 5 delicious recipes inspired by French people's favourite flavours:
- Lentils and grilled peppers
- Coco beans with candied tomato
- Coco beans with red pesto
- Cooked flageolets
- Lentils with onion compote
Each recipe is made with carefully-selected ingredients, with 20% inputs on average versus only 5% for the other brands on the shelves. Everything to ensure a max of flavour and pleasure!
PACKAGING THAT STANDS OUT ON THE SHELVES
Hard for you to miss Mes Délisecs: its ultra-coloured pink packaging instantly catches the eye and breaks the canned pulse shelf codes big time. And, it's not just about style: every glass jar is 100% recyclable and features a QR Code which, when scanned, invites to discover a host of inspirational recipes, so you can include pulses in your daily meals.
AN INVITATION TO (RE)DISCOVER PULSES
Vivien Paille pursues its commitment here with its "Sec Is Good" (Pulse Your Life) campaign, which aims to make eating pulses popular by highlighting their healthy, affordable and eco-friendly character. Through Mes Délisecs, the brand wishes to appeal to a new generation of consumers by combining practicality and indulgent pleasure.
This new range is available on canned pulse shelves, at the recommended retail price of
€2.39.