To support the launch of Mes Délisecs, Vivien Paille pulled out all the stops with a promotional event in the shape of a challenge. For 2 days, 50 employees, from all company departments (marketing, R&D, supply chain, accounting, etc.), left their workplace to put themselves in the shoes of in-store sales reps.
The aim? To introduce consumers to the range, exchange with in-store teams and boost sales. But, above all, they had a challenge to meet: the person who sold the most would win the challenge.
A MOTIVATIONAL, ENGAGING IN-THE-FIELD EXPERIENCE
Over the two days this event lasted, employees played along enthusiastically:
- Tasting sessions and discussions with consumers, curious to know more about these ready-to-use pulses
- Vibrant displays , with attractive gondolas to catch the eye
- A real bond with in-store teams, who welcomed this presence and engagement
The experience enabled participants to move beyond their comfort zone, to discover what really goes on in-store and to better understand just how important shelf visibility is to ensure a successful launch.
A CHALLENGE MET... AND AN INDISPUTABLE WINNER
Although some employees proved to be real salespeople at heart, there was only one really winner: Mes Délisecs. The range delighted consumers, sales were boosted and the stores loved the initiative.
Great community efforts that show, yet again, that innovation isn't just about products,
but also includes the way they're brought to life in-store.